This better be in the history textbooks in 30 years
I fully expect a page with a black and white screenshot of this with some exam question like “describe how this image links to the covid-19 pandemic of 2020”
The Backstreet Boys performing I Want It That Way together from each of their homes is exactly what I needed today.
OMGGGGGGG
how is this different than the Imagine song every one threw a fit about???? That one dude has a whole ass elaborate chandelier hanging behind him????
It’s different because their singing is a product they already know people want.
The problem with the Imagine video wasn’t that “celebrities are rich people!” –we already knew that.
The problem was a group of random celebrities–many of whom are decidedly NOT singers–put out a presumptuous collab that absolutely dripped with the patronizing assumption that it was what we all wanted.
No one asked for it. It wasn’t their song, they didn’t do an especially good job performing it, and it didn’t impart a particularly relevant message (in fact, one could argue it’s almost inappropriate to sing a song about imagining no heaven when people are dying, and many of the survivors are trying to take comfort in their faith).
It’s false sentiment delivered by a group of people who are presuming that a syrupy rendition of a well-known and important (or at least important sounding) song performed by well-known and (in their minds) important people would make all of the unimportant little people feel better during a global pandemic.
It was tone deaf (sometimes literally), it was condescending as fuck, and it painted an unintentionally embarrassing picture of inflated self-importance that was really just a bunch of celebrities trying to stay relevant in this time when they’re not getting the amount of attention they’re all used to.
Backstreet Boys, on the other hand, are a music brand. This is their product. This is what they DO. And the tone of their video is one of “haha, hey, I know we’re not those kids anymore, but here’s some nostalgia we can all laugh at.” They hammed it up, some of them brought their kids into the video, and it was clear throughout all of it they weren’t taking themselves too seriously. They let themselves be the butt of the playful joke, rather than trying to impart a quasi-profound message that wasn’t even theirs to deliver (and didn’t even apply to our current circumstances in any meaningful way).
Musicians offering us their products in videos like this one already have proof that it’s something we want, and they’re doing it to help boost morale and give disappointed fans who are missing out on concerts something for free.
The Imagine video, by contrast, gave us a steaming heap of nothing so a group of celebs could feel self-important and significant during a time when everyone is suddenly realizing that they aren’t.
That’s the difference.
Hozier’s done two from-home concerts during this, and it’s the same. His close friend (and normally his bassist) came over to play piano, they sat on opposite sides of the camera frame, and they basically acted like a pair of good mates playing a bar set, joking with each other and asking for requests while also explaining what current WHO guidelines are and raising money in €4 increments (that’s about $4.35 USD) for a child abuse prevention charity in Ireland that’s struggling under the weight of the needs of quarantined children.
We needed fun and normalcy, they gave it to us and did something good in the meantime. (And also agreed to cover Toxic by Britney Spears.) There was literally no message there beyond “please stay safe and also, if you can, these kids need help.”
We don’t need to be preached at. We need to know we’re in this together. And yes, we need the arts. They feed the soul. But there are ways to do it, and ways not to.
Valerie: SCAD alumni trying to figure out life and procrastinates here... Yup.... Life. Life will always surprise you.
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